Dimpco Undertake Major Marketing Drive for Q4 2010
Dimpco are delighted to announce a major marketing drive for the 2010 selling season. Dimpco will be committing substantial budget to provide a broad range of support for key brands and products from its diverse portfolio.
Communicating real innovation will be a continued priority through Q4 2010.
The NEW Vorticity dual cyclone bagless vacuum from Morphy Richards will be launched with a €200,000 consumer promotional campaign using TV, Radio, Online and POS. Vorticity features revolutionary floorhead technology, using a total of 22 vortices to deliver exceptional agitation and suction on any surface.
Other key Dimpco brands will also be heavily promoted. Naturally the core Dimplex fires range will benefit from extensive advertising.
Roberts Radio has also been a major success for Dimpco in recent years, and once again this premium brand will be promoted with a national radio campaign and complimentary online advertising.
Imetec Electric Blankets will also feature on Irish television screens and on national radio, with a major 2010 campaign planned utilising multiple creative executions.
Dimpco will maintain their high profile and highly successful sponsorship of the RTE Radio 1 Weather from October and December this year.
"Once again Dimpco will use the premier RTE Radio One weather sponsorship to promote our core Dimplex business during the critical Winter Months. The weather sponsorship remains a natural fit for us. It keeps Dimplex top of mind right through the key sales season, and the relevance of weather to our core heating product portfolio is clear. It also provides incredible coverage and frequency in the marketplace." commented Johnny Dunne, Commercial Director at Dimpco.